BEAM

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The Beam project curiously combines archetypes of product design

and architecture, in a contemporary idiom redefining the idea of

the bathroom. The collection includes a sit-on washbasin made

of Biobased Cristalplant

®

, available in 3 different colours, with a

container shelf available in 2 sizes and 2 colours. Beam is designed

by New York studio Visibility, known for the ability and originality it

brings to forming objects for ordinary everyday life, filling the living

space. In the design of the washbasin, Visibility evokes the image of

a bowl or basin: ancestors of today’s washbasins recalling simple

acts associated with nourishment and self-care, inspiring Beam’s

simple, familiar shape. On the other hand, the form of the solid

ash shelf is a direct reference to the steel “I-beam”, a key modular

element in architecture, the dimensions of which vary according to

its use. The sizes of the Beam shelf are designed to be perfect for

the items typically used in the bathroom, in a functional scheme

with an attractive, playful look.