IN CELEBRATION OF LIGHT
The form of Rotate is geared
exclusively towards crafting a
unique luminous effect. As a
result, the form of the luminaire
itself is reduced and simple. The
light appears to flow naturally,
like sunlight streaming through
a window or rays filtering down
from the sky.
Unlike traditional lamps, Rotate
takes full advantage of the wall
as a canvas, allowing light to be
sculpted into unique shapes. As
Thomas Albertsen says, “When
the light turns on, it becomes a
completely different form
– a graphic element on the wall.”
Rotate offers a mood-setting,
sculptural experience in hallways
and living areas. “There’s
something incredibly cool about
the graphic expression you can
create with the circle, the light,
and the shadows.”
The Story
Of Rotate