TURN ON

Design by Joel Hoff

This beautifully unified piece of design, produced in

aluminium and opal glass, is made at human scale, effortlessly

simple and pleasing to touch. The base is a faceted cylinder

that works as both the light switch and the stem, which

holds the spherical glass diffuser in place. Turning the base

in a clockwise direction clicks the LED light on, with further

rotation increasing the lumen output. Integrating movement

into the design allows the user to intuitively brighten or dim

the light. The base comes in four anodised finishes: black,

aluminium, orange, and green.

Joel Hoff graduated from the Royal College of Art in London

in 2014 with a Master in Design Products. His aim is to

design objects for mass-production that do not fuel mass-

consumption: to inspire people to own fewer things of

greater quality, which remain in use for longer. Through an

understanding of manufacturing processes and their many

different advantages and limitations, he wishes to foster

longevity in terms of both materials and form.

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