&tradition
Summer, 2018
Home of A Collector
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Home of A Collector
Kronprinsessegade 4, Copenhagen
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That’s the thinking behind our new &tradition showroom concept: The
&tradition Residence - Home of A Collector. Located in a classic build-
ing overlooking The King’s Garden in the heart of Copenhagen.
Inside, we’ve created an environment much like a home, because we
want you to experience our brand universe in real life, in a real setting.
Surrounded by curated classics in a contemporary context, where there’s
atmosphere, energy and emotion.We want you to sit in our chairs, snug-
gle up on our sofas, switch on our lamps and feel our rugs beneath your
feet. Amidst our meeting rooms and offices, you’ll find all kinds of cosy
spaces just waiting for you to explore. Including a café, a small boutique
and an outdoor garden to relax, pause and unplug.
Collecting is our passion, our obsession. It’s everywhere you look in our
new showroom, a unique and complete experience designed to come
alive. Merge the past and the present in designs with stories yet to be told.
We invite you to do the same.To engage in our universe and be inspired
to collect your own thoughts, ideas and experiences.To fill your life with
objects that bring you joy and moments that matter.
Welcome to The &tradition Residence. A home where we hope you will
feel at home.