&tradition

Summer, 2018

Home of A Collector

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Home of A Collector

Kronprinsessegade 4, Copenhagen

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That’s the thinking behind our new &tradition showroom concept: The

&tradition Residence - Home of A Collector. Located in a classic build-

ing overlooking The King’s Garden in the heart of Copenhagen.

Inside, we’ve created an environment much like a home, because we

want you to experience our brand universe in real life, in a real setting.

Surrounded by curated classics in a contemporary context, where there’s

atmosphere, energy and emotion.We want you to sit in our chairs, snug-

gle up on our sofas, switch on our lamps and feel our rugs beneath your

feet. Amidst our meeting rooms and offices, you’ll find all kinds of cosy

spaces just waiting for you to explore. Including a café, a small boutique

and an outdoor garden to relax, pause and unplug.

Collecting is our passion, our obsession. It’s everywhere you look in our

new showroom, a unique and complete experience designed to come

alive. Merge the past and the present in designs with stories yet to be told.

We invite you to do the same.To engage in our universe and be inspired

to collect your own thoughts, ideas and experiences.To fill your life with

objects that bring you joy and moments that matter.

Welcome to The &tradition Residence. A home where we hope you will

feel at home.