THE REVIVERS
The String
®
shelf system was already an icon when
Anna von Schewen and Björn Dahlström began their
collaboration with String Furniture in 2011. Kajsa and
Nisse Strinning’s shelving system started to sell in big
numbers more or less immediately after its introduction
in 1949. Soon it had found a place in many Swedish
homes and was well-known internationally. It’s no
exaggeration to say that String
®
is in the DNA of Anna
and Björn, who were both born and raised in Sweden.
This could easily have instilled a respect of paralysing
proportions, but instead they have shown a deep under-
standing of the heart of the brand.
“Taking on a phenomenon like String there’s a risk of
focusing too much on the obvious attributes. In this case,
the ‘strings’ of the wall panels,” says Björn. “But if we
just developed a lot of products based on a 5-millimetre
metal wire, the outcome would feel quite bland.”
Another thing that they realised was the importance
of not rushing the creative process.
“Björn and I have an ongoing dialogue about String
®
,
and share a true ambition to develop the concept
behind the brand,” says Anna. “At the same time, we’ve
learned not to lose our focus on quality by continuously
creating new things.”
So, what’s the point of a creative approach at all?
String
®
is a design classic. Doesn’t it all come down to a
timeless style, fulfilling timeless needs?
“String
®
provides storage,” says Anna. “Everybody
needs that. But the requirements for storage change over
time, so the solutions need to keep up with the times.”
Anna explains how these solutions meet the require-
ments in different ways – practically, visually, even how
it feels to touch the furniture’s surface – but makes it
clear that their work is never about just being beautiful.
Everything is connected to function and how String
®
can be developed to allow multiple configurations that
suit an even wider range of room types.
One of the first designs they created for String
Furniture was the folding table for String
®
System.
Björn, who is an industrial designer particularly enjoyed
it, since a lot of effort was put into developing
the special hinges. An impressive focus on detail
which makes the folding table as smart as it is beautiful
– in line with the original concept behind String
®
. Now,
the shelf could be transformed into a table in no time
– a stroke of genius understood by anybody who has
tried compact living.
Anna and Björn also accepted an assignment to
renew the shelves’ wooden boards, a development that
could pave the way for String’s future.
The solution emerged when the designers began
experimenting with thin metal boards, giving them
punched-out holes and folding up the front edge by
20 millimetres.
“The fold adds stability, and gives a visual similarity
to the wooden boards, which are 20 millimetres thick,”
says Björn.
The punched-out holes add a light touch, and they open
up the possibility of new features: hooks, rods and
various accessories that can easily be attached to String
®
.
“The metal boards actually add another key platform
to String
®
,” says Anna. “A system within the system.”
A majority of the new accessories are even made
out of 5- millimetre metal string, just like the string used
for String
®
wall panels since 1949. It’s an elegant way
of seamlessly connecting the past to the future.
Even before the addition of von Schewen & Dahlström’s
metal shelves and accessories, String Furniture claimed
that the String
®
system could be configured in thousands
of ways, using all of its elements and colours. With
the work of Anna and Björn, the number of possible,
personalised configurations has multiplied.
When the designers created the office line Works,
they offered a solution to office designers wanting to
“disconnect” String
®
System from the walls without
spoiling its characteristic lightness and transparency.
For example, the frame of the adjustable work desk is
very slender, compared to traditional desks – a typical
feature used through the range.
All this deep engagement in String
®
must have made a
ANNA VON SCHEWEN & BJÖRN DAHLSTRÖM
75