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This year, Desalto’s visual communication is once again curated by Studio Costacurta,

aligning with the new creative direction established by Francesco Rota. Over the pas

t

three years, the Company has revolutionized its brand communication, adopting a bold

and expressive visual language that rede

fines its identity

.

In 2024, the campaign revolved around “Desalto goes soft”, highlighting the Company’s

expansion into upholstered furniture. The 2025 campaign, in contrast, returns to the

core essence of Desalto’s savoir-faire: metal craftsmanship. This is encapsulated i

n

the new slogan, “Metal is our nature”.

The new campaign is built upon an apparent contrast: tools of the trade—powerfu

l

objects marked by everyday wear—symbolize the Company’s heritage and

craftsmanship, while delicate flowers serve as a metaphor for beauty and formal

design, fundamental elements in Desalto’s philosophy. The campaign’s imagery,

featuring a model, harmonizes these opposing elements into a single, elegant, and

visually striking composition that encapsulates Desalto’s DNA.

The 2025 campaign, while maintaining a distinct identity, aligns seamlessly with the

previous one. Each theme contributes to a coherent, long-term narrative, reinforcin

g

the Company’s values and its renowned artisanal expertise.

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Studio Costacurta