Foreword
Social phenomena such as the increase in the ‘senior’
population, the concomitant reduction in the younger
age groups, the progressive integra
tion of different ethni
c
groups, and a certain focus on the most fragile, ar
e
causing a profound change in the a
ttitudes, opinions,
desires and activi
ties of the population, with importan
t
reverberations on the economy of sectors such as leisure
,
food, care and tourism
.
Private places and social place
s
Human beings are social animals; both in private and
public places we tend to surround ourselves with ou
r
peers because our behaviour and iden
tity are closely buil
t
on our rela
tionship with others.
The quality of ‘places’ depends on various factors such as
accessibility, the intensity of use and the social relation-
ships it can foster, the visibility and mixing of behaviour
between different social groups, the ability to promot
e
the symbolic iden
tity of the place, and adaptability to
different uses over
time.
Clearly, bathroom environments also play a role in the
affirma
tion of identity and behaviour in relation to others.
8
Apertura
© Ponte Giulio S.p.A.