Our 2030 Commitments

Our Planet

Create full transparency on all products

Obtain third-party certifications on all products

Work towards CO2e-neutrality

Our Society

Build value on all bottom lines: people, planet, profit and purpose

Inspire customers to make responsible choices

Give back to local communities in support of better homes

Our Family

Maintain a strong culture with clear values

Nurture long-lasting relations built on trust and respect

Empower all of us to learn and grow together

Design Philosophy

We want to inspire people to live a more mindful and sustainable

lifestyle. To us, this means buying less, buying better and using items

for longer. We design products that are made to last – in terms of

both function and aesthetics. We value authentic design and clear

functionality and work to create high-quality products made from

responsible materials and with lasting aesthetic appeal.

Our approach to sustainability is holistic and we have implemented

responsible thinking in all areas of our business, considering its en-

vironmental and social impact. In the design phase, where the first

important decisions on a product are made, we employ a range of

responsibility criteria for new products and take a cradle-to-grave

approach to the life cycle of each design.

We work within a set framework of practices that balance compli-

ance with climate and social parameters. Designing for longevity is

the foundation for minimising our resource consumption and CO2

emissions. To ensure we move in the right direction, our sustain-

ability manager works closely with the design and product teams,

tracking progress and helping to identify opportunities to implement

more sustainable solutions.

We know that we are not perfect and so it is with equal parts deter-

mination and humility that we pursue better and easier ways for our

customers to make responsible choices.

Responsibility Ambition

We work for a better tomorrow, so you can feel good about your

choices today.

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