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TWO STYLE GROUPS:

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VISIBILITY IS ESSENTIAL FOR

ACHIEVING SUCCESS

BOLD &

COLORFUL

Eyecatching

Limited Audience

During the 1990s our concept was specifically tailored to appeal to the MTV generation, but with the

primary revenue driven by mainstream styles targeting audiences beyond this demographic.

Our 2025 collection is inspired by this vision. Bold & Colorful is designed with the clear expectation

that it will resonate with a European audience, generating interest in our brand and attracting a strong

customer base. While we anticipate that Bold & Colorful will capture attention, we expect the majority

of revenue to be driven by the Timeless Elegance collection, which appeals to a broader commercial

market. Our approach to design ensures versatility across our product range, allowing for seamless

adaptation to various interior styles. By curating a broad collection where individual pieces can be styled

in either direction, we maximize the appeal of each product. This strategic flexibility not only enhances the

longevity of our designs but also allows us to tap into multiple market segments with a single product.

Our marketing efforts will be centered around Bold & Colorful, leveraging its impact to drive sales within

the Timeless Elegance collection.

Given this strategic approach, it is essential that all product ranges - both online and offline - align with

these expectations.

TIMELESS

ELEGANCE

Mainstream

Large Audience