12 Company | Brand Value

s

The Duravit bran

d

A strong brand is a decisive factor for success in the globa

l

competitive environment in which we are a player. Our brand

positioning is based on four central brand values: Design

,

Excellence, Wellbeing, and Responsibility. Our claim

“Upgrade your everyday” represents our vision and our brand

promise. This concept of an upgrade is much more than

a

claim – it is the guiding principle for everything we do and i

s

given an additional emotional charge by our brand values.

DESIG

N

At Duravit, design goes beyond the visual aesthetic; it is an

emotion that shapes our daily experiences. We focus on

a

user-centered approach and ensure that our designs satisf

y

the requirements of aesthetics, functionality, durability,

sustainability and not least emotional resonance – bot

h

during manufacture and in use

.

Our commitment to sustainability is re

flected in our selection

of materials, the manufacturing processes, and the durabilit

y

of the products. We work with a range of designers, from

established names such as Philippe Starck and Cecilie Man

z

through to rising stars, to create a blend of global trends an

d

local color. This approach, which we combine with users’

feedback and our internal expertise, enables us to create

unique designs that are an upgrade to wellbeing and daily life.

EXCELLENC

E

At Duravit, excellence is the cornerstone of our work. W

e

combine technical expertise with skilled craftsmanship

.

We put this into practice in our global development centers

and production facilities, where our teams deploy the lates

t

technologies and traditional skills with exacting attention t

o

detail

.

Our commitment to outstanding quality is more than just a

standard; it is a legacy that is embedded in our 200-year

history and is evident in every process, from developmen

t

through to customer service

.

Our unceasing pursuit of excellence is central to our missio

n

of improving people’s everyday lives and making ever

y

Duravit experience a by-word for incomparable quality an

d

innovation.

GRI 2-6